Conestoga College Condors
I led the creative development of a cohesive and recognizable brand identity for Conestoga Condors Varsity Athletics. As the program expanded to 13 varsity sports, I introduced a refreshed visual direction that distinguished Conestoga within the highly competitive Ontario Colleges Athletic Association (OCAA). Through strategic planning and hands-on leadership of our student media team, our efforts were recognized with the peer-voted “Best Social Media Award” in the OCAA for 2024–25—a reflection of impactful storytelling and collaborative execution.
Video Content
As Sports Media Coordinator at Conestoga College, I led and mentored a student team in producing engaging video content for social media. I provided creative direction, supported storytelling, and offered detailed feedback throughout the editing process—contributing to the Conestoga Condors Varsity Instagram becoming the most-followed account this past year.
Apparel Designs
I designed athletic apparel for our varsity program, including warm-up t-shirts and promotions for special events, ensuring each piece reflects the program's identity, values, and goals. I focus on delivering clean, high-quality, functional, and visually impactful designs. My goal is to enhance the overall experience for players and supporters while maintaining a strong, cohesive brand for our varsity teams.
The Conestoga Condors were recognized as the Best Social Media in the OCAA 2024–25, as voted by our peers across the Ontario Colleges Athletic Association.
This year, I had the privilege of serving as Lead Graphic Designer for Conestoga Condors Varsity Athletics. In this role, I worked closely with a talented team of student media staff to elevate our digital presence across platforms. From designing social media graphics and video reels to shaping a consistent brand identity, our collaborative efforts helped set a new standard for college sports media in Ontario. I’m incredibly proud of what we achieved together and grateful to have contributed to such a creative and passionate team.
