Waterloo United
As Digital Media Coordinator at Waterloo United, I lead the club’s digital content and brand development, overseeing the creative direction behind its refreshed visual identity. This included the redesign of the Waterloo United logo, social media graphics, photography, and video production, helping establish a cohesive and recognizable brand presence within Ontario Soccer.
Logo Redeisgn
I redesigned the Waterloo United logo to create a modern, refreshed identity that honours the club’s heritage while positioning it for the future. The updated crest is clean, recognizable, and versatile, reflecting Waterloo United’s commitment to the soccer community in Waterloo Region.
Photography
Photography
My work includes producing photo and content shoots for Waterloo United, from Volkswagen Waterloo partnership activations and jersey reveals to training sessions and match coverage across all levels. I focus on storytelling through composition, timing, and detail, capturing both the competitive energy on the field and the community behind the club.
