Waterloo United
I led the creative development of Waterloo United’s refreshed logo, building a cohesive and recognizable brand within the Ontario Soccer environment. The updated visual identity reflects the club’s roots while aligning with its forward-looking vision. Designed to resonate with players, families, staff, and supporters, the new crest serves as a symbol that the entire community can proudly wear on and off the field as Waterloo United enters a new era.
Photography
As part of Waterloo United’s Game of the Week campaign, I honed my photography skills by capturing high-energy action shots, authentic team moments, and the atmosphere that defined each match. My work focused on storytelling through composition, timing, and detail, creating images that showcased both the competitive intensity on the field and the sense of community.
