Conestoga College Condors
I led the development of a cohesive and distinctive brand identity for the Conestoga Condors Varsity Athletics program. With the program’s expansion to 13 varsity sports, it was essential to create a fresh visual direction that set Conestoga Athletics apart within the competitive landscape of the Ontario Colleges Athletic Association (OCAA). This branding initiative played a key role in establishing a strong digital presence—helping the Condors Varsity Instagram become the most-followed account in the OCAA this past year.
Video Content
As Sports Media Coordinator at Conestoga College, I led and mentored a student team in producing engaging video content for social media. I provided creative direction, supported storytelling, and offered detailed feedback throughout the editing process—contributing to the Conestoga Condors Varsity Instagram becoming the most-followed account this past year.
Apparel Designs
I designed athletic apparel for our varsity program, including warm-up t-shirts and promotions for special events, ensuring each piece reflects the program's identity, values, and goals. I focus on delivering clean, high-quality, functional, and visually impactful designs. My goal is to enhance the overall experience for players and supporters while maintaining a strong, cohesive brand for our varsity teams.
